EURO 2016 – CASA AZZURRI
The Football Italian Embassy in France during EURO 2016.
Casa Azzurri is an extraordinary communication platform. This was the goal of the FIGC project, born with France ’98. This installation has become a real brand that brings with it all the values and excellence of the “Made in Italy”.
Casa Azzurri is not only a prestigious location set up for a huge event like the European Championship or the World Cup to welcome media, institutions, federal leaders, artists and testimonials, it is above all an extraordinary platform of communication, promotion, visibility and hospitality for FIGC partners.
According to the guidelines of FIGC and INFRONT Italy, NSA has designed and built Casa Azzurri France. The selected location was in Montpellier, where the Italian national football team retired. Starting on June 8, 2016, an entire pavilion of the “Park des Expositions” Congress Center in Montpellier was “dressed” in blue and became the National team HOME for the whole duration of their competition.
Casa Azzurri was also “On Tour”: a traveling project that followed the Azzurri’s trips in Lyon, Lille, Toulouse, Paris, Bordeaux.
Some figures of Casa Azzurri France: over 150 seats available for guests and for special events, 1,500 square meters set up, 110 accredited journalists, 70 media operators, 4,000 guests, 4 concerts, 2 ICE round tables, shows and gala dinners .
What we have done:
- BRAND EXPERIENCE
- EVENT PRODUCTION
- OVERALL INSTALLATION
- TICKETING & HOSPITALITY
- BRAND AMBASSADORS