“RENAISSANCE KIT” LAUNCH
On October 12th, 2019, on the occasion of the match Italy vs Greece, valid for the Qualifiers at the 2020 European Championships held in Rome, Puma presented the new jersey for the italian Football Team: green, as happened once in history for a match played against Argentina in 1954 at the Stadio Olimpico in Rome.
The “RINASCIMENTO” kit marks a new era for the Italian team, when a group of young players is mustered up to play an important role in the history of the Azzurri.
With patterns inspired by fabrics and architecture, the new Puma kit is characterized by an all-over graphic that is proposed as a celebration of the past, present and future of Italian culture and of our football.
NSA has proudly supported this activation, with full coverage of the athletics track around the pitch: 8,000 sqm. of mash fabric that reproduce the texture of the jersey, cameras to record the entire time lapse of the delicate set-up operation, promotional video with drone and 360 ° photos.
What we have done:
- GENERAL INSTALLATION
- SPORT PRODUCTION
- BRAND EXPERIENCE