MILANO PREMIER PADEL P1

A UNIQUE SPECTACLE, FEATURING THE WORLD’S TOP PADEL STARS.
Premier Padel returns to Italy with the fourth stop of the prestigious circuit promoted and recognized by the FIP International Padel Federation, and supported by Qatar Sports Investments.
The world’s top players will compete in the circuit’s final event, which last season drew over 35,000 spectators to witness an extraordinary spectacle.
The Milano Premier Padel P1 will be remembered as a record-breaking event in Italy that opened a “window” onto the future of padel in our country: the number of courts nationwide has reached 10,000, spread across 3,800 facilities, representing a 27% increase compared to a year ago.
As part of a multi-year agreement with Padel Pro SSD, the tournament’s promoter, NSA Group has been managing the event’s operations since 2022, handling communications, relations with national and international media, and the commercial aspects of sponsorship.
Under the auspices of the International Padel Federation, Sport e Salute SpA, and the Italian Tennis and Padel Federation, NSA Group manages and coordinates athlete hospitality and every aspect of the tournament’s technical direction.
Milan Premier Padel P1 is broadcast live worldwide in more than 180 territories on networks such as ESPN (South America, Central America, Mexico, and the Caribbean), Sky Sports (Italy, the United Kingdom, Ireland, Germany, Austria, and Switzerland), beIN SPORTS (MENA, Southeast Asia, Australia, New Zealand, and Turkey), Viaplay (Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, and the Netherlands), Charlton TV (Israel), SuperSport (Sub-Saharan Africa), Canal+ (France and other global territories), and many others.
The global live TV and streaming audience exceeds 4.8 million viewers.

What we did:

SPORT MARKETING
EVENT PRODUCTION
SALES
BRAND EXPERIENCE
SET UP
ORGANIZATION & MANAGEMENT
ACCOUNTING
PLAYERS DESK
ACCOMODATION
COMMERCIAL AREA
HOSPITALITY
TICKETING