MEDIOLANUM PADEL CUP

BANCA MEDIOLANUM is now one of the main partners of Milano Premier Padel P1 and is strengthening its ties to the sport and to NSA GROUP through the creation of the “MEDIOLANUM PADEL CUP,” the corporate tournament of the “padel bank.”

The project was launched in 2024 with the goal of expanding the fan base of padel enthusiasts in Italy and strengthening the connection between the Bank, players, fans, top clients, and host venues. It is part of the Mediolanum Sport Days, a comprehensive program of sports activities organized by Banca Mediolanum.

Under the auspices of the International Padel Federation (FIP), four FIP Silver and two FIP Gold tournaments will be organized in the following cities: Parma, Bari, Palermo, Perugia, Turin, and Como.

The FIP Silver tournament will be accompanied by a padel experience for amateurs, featuring unique activities dedicated to the bank’s clients, including tournaments, clinics, and private lessons with top coaches. Guests and celebrities will also participate, taking turns to challenge each other on the courts.

NSA Group is organizing the event, handling everything from the organizing secretariat and the design of the corporate identity to hospitality services and, finally, the production of display materials at the host clubs.

What we did:

SPORTS MARKETING
EVENT PRODUCTION
BRAND EXPERIENCE
STAGE DESIGN
EVENT COORDINATION
ACCOUNTING
PLAYERS DESK
HOSPITALITY